Swag's Sport Shoes is owned and operated by former British world-class runner and sub four-minute miler Swag Hartel. Swag is always available to answer your questions about shoes or training, and invites you to visit his newly renovated and expanded store (now twice the size!) in the Auburndale Shopping Center. While you are there, stroll down Alf Tupper Blvd. for walk into Louisvilles running history of the last 20 plus years.